What is article marketing? It is a form of advertising wherein a business hires a writer or does it themselves to write short articles in the hopes that this will promote their business. These articles are made for distribution and publication which means this can viewed by just about anybody both in the print and online form.
So people will know who wrote the article, at the bottom there is usually a bio box and byline which shows the references and contact person of the one who wrote it. If the reader liked the article so much, they can get in touch with him or her which, translates to increased sales.
Article marketing has been around for quite awhile. Some say this was first used when mass print became available. In the print form, this type of advertising was used by entrepreneurs as a means of obtaining free space. This is given to a newspaper free of charge in exchange for the business’ contact information with the article. Most newspapers are happy to accept this kind of arrangement because their budget was very limited in compensating writers for their work.
The setup is not that different for online article marketing because writers may post their work in different websites as well as put it in their own. Articles that are posted elsewhere are known as an article directory.
The reason why articles posted in such sites are free is because the directory owner puts advertisements on the side and collects revenue from it. As more traffic is achieved, both the directory owner and the writer gain something from it.
Some websites give the writer the option of choosing the kind of advertising to be displayed on the page. If you don’t like the options, you can always go for the page without any advertisements.
There are differences though between printed and online article marketing. For one, it is much faster to look for a certain article online because keywords are often used for search engine optimization. This means if you are looking for a certain topic, you will be able to see what you are looking for in just a matter of seconds.
If you think that the articles posted can only be seen in sites such as www.ezinearticles.com or www.about.com, think again because some have now used social networks to their message across. Examples of sites include Facebook, LinkedIn and Friendster. This strategy is known as Web 2.0 generation.
Some people say that the rise in the number of people who use article marketing has a negative effect because it has brought down the quality in the articles written. To prevent this from happening, you have to post articles that are relevant and informative.
Article marketing is just one way of promoting a service or product. If you don’t have enough money to market it using other means, this will be a good way to get started. In posting elsewhere or in your own website, the most important thing to do is to use relevant keywords so it will be easy for visitors to see your site.
For that, you have to think what words will a person likely type to see your site. If you are able to figure that out, it won’t be long before you will get a lot of traffic which translates to additional sales to your business.
If your web site contains everything about your business or if it is your business in itself, well you have to hard about getting the word out about it. Have you ever heard about marketing articles? This is a very effective way to capture many people's attention by way of informing them and providing them with details that they would want to know.
Do you ever blog? Or have you written to a loved one? You are off to a good start. Everybody knows how to write. But how to write for an audience takes a different course. But the reason remains the same. You are writing because you want your materials to be read.
Professional writers may do the task for the salary but ask any passionate writers out there and they will tell you that they are writing first and foremost because they love what they are doing. They want people to read their stuff. They want to help in a way. They want to inform.
Remember these three principles. These can be your guide when you've already sat down writing your first article. So when do you begin? Easy. First, what is your business about? Who is your target market? They are the people whom you are going to address your articles.
So let's say your products are flowers. You are targeting professionals, married couples, young couples. Actually, anybody can be interested in your product. You can also focus on hotel management or the restaurateurs, even funeral homes and services. You can write articles that will go like, how to improve your hotel's business with flowers. You can also write something about, flowers – your restaurant's ambience at its best.
Now that you know whom to write for and what to write about, you must also know that in Internet writing, there are rules that you must abide in order to succeed on this venture.
Your articles must be written for easy reading. You must understand that the people who will search the web for information don't really have much time. And added to that, they will only be scanning your articles first before they read the whole thing. Why? The web will provide them with a lot, if not better choices for the subject that they are researching about.
You must first join in the forums regarding this matter to get a feedback of your chosen sites. You must check the sites' Google ranking and their ranking in Alexa. You must choose the ones that rank high and has a high volume of traffic.
Upon knowing to which sites you are going to submit your articles, you can go over their rules about the word count and abide by it. There are sites that will accept a minimum of 300 word count for articles. Others will ask for a 500 or more minimum word count. You have to check and make sure that your materials will not get rejected.
And lastly, in creating a marketing article, do not forget to fill out the author's bio box. This is your space to create a link to your own web site. This is how you earn your keep in submitting articles. Include you name, your business name, the call to action and the link to your site.
Every business must have a strategy on how to spread the word out about its products and services. It doesn't matter if it is an online business or an offline one. If it is sales that you want to achieve, then you must do everything to market out your products and services. One effective way to go about this is through Internet marketing articles.
Look at your own notes. How do you plan to promote your business? It doesn't really have to be a big time venture that would eat up most of your budget. You need to be practical. Times are hard and not everybody can afford the likes of broadcast ads.
Now you have two choices when it comes to affordable advertising. It is either you use the print medium or you take advantage of the Internet age. The cheaper means when it comes to print ads are the direct mailing pieces like postcards, catalogs, brochures and flyers. The idea here is to find the right printing company to process your materials.
If you will choose the second route, this will be much cheaper but you won't really be able to track down certain names on a targeted list just like how it goes with direct mailing. But the advantage of this is that many people are browsing the web and you can tap all those people to become your probable clients.
This is how most business owners do it these days. They create good contents, establish themselves as experts in their chosen categories and invite people to click on their links leading them to their web sites.
How do you go about this? You have to choose what areas or categories you want to focus your articles on. Make sure that your intended target audience will be interested in those categories. This is already minimizing the wide range of types and kinds of people who will be reading your articles. This is just like you are making sure you are talking to the right people.
Choose the right article submission sites. Do not submit to every site that offer free article submission. Your business must first be associated with good choices. And this is the first choice that you have to make. To help you with your decision, you can join web forums about such topics. You can also check the Google ranking of the site. Check out also its Alexa's ranking. This way, you will know what sites get high volumes of traffic.
Stay away from the spammy types. That will not do you any good. Yes, your articles may have higher chances to be crawled. But who would want to read materials that are rich in keywords but lack sense? You must convince people that you can help them. You must gain their trust. This way, there are higher chances that they will click on the links that you will provide on your author's biography box.
Your author's bio is a small space allotted for you to tell people who you are and convince them that you are that good that they must click on your link to find out more. This is the whole concept behind Internet marketing articles.
This was created to help you promote whatever kind of business you have by first piquing people's curiosity then leading them your way, or in this instance, your web site.
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