Getting the most out of your social media will have a positive effect on your return on investment and that’s what you want to see. Social media can be a very powerful tool when used correctly, but the problem is far too often it’s not utilized in a way to get the most out of it. Let’s have a look at some of things you can do to make the most out of your social media campaigns.
Make sure you navigate users to your landing page via your social media. A landing page is a great place to have your visitors land. Make sure that you include this link on Facebook, Instagram, Twitter, Google+ and any other social media channels you use. Then make sure that your landing page is a key part of your marketing strategy.
Make sure that you are watching for posts that are from users that have a concern about your company or your brand. It can be something simple like your return policy or it can be something more complex like the impact your product has on the environment. Gather all of the information relating to their concern and then answer their questions. If it is a problem with your product make sure that the person with the concern knows you are aware of their concern and that you are working on answers. This is a great way to build a positive image. Others will be watching how you handle the situation.
Make sure that you create profiles that are complete and include important information like your website, contact persons, phone numbers, addresses, etc. This will build confidence among your followers that you are legit and that they can reach you should they need to. The more open you are, the more trust you will build.
When you are posting to your social media channels make sure that you are posting information that is valuable and informative. In other words, don’t post just to post. If you have not anything interesting to say your followers will become annoyed and they may stop following you. There’s plenty of information that comes across a newsfeed, make sure yours is worth seeing.
Take advantage of the various formats there are. Some formats are better for some industries than others. For example, YouTube can be a great choice if you can show your followers how to use something or do something, or if you offer something of visual or audio interest. Twitter can be really good for industries that have short messages they want to share often, such as changing stock or sales throughout the day.
Make the most out of your social media and you’ll enjoy the real benefits.
Teenagers don’t see social media through the same looking glass as adults do and yet they make up a huge part of the users. If your product or service targets teenagers you might want to know how they view social media so you can make the right social media marketing choices.
If you thought teens loved Facebook, you’d be wrong. Most would agree that it was something they enjoyed in middle grade school, but now they really aren’t fond of it. Now that doesn’t mean they don’t use it, because in one teens words it would be just as weird not to use it as it is to use it. After all, everyone is on Facebook. Teens use Facebook more for functionality like groups. They can quickly check their groups and be gone. They also tend to use Facebook Messenger as a starting point to connect with friends and then they jump off to other apps like Instagram.
When it comes to teens Instagram is one of the most used social media apps. On Instagram teens don’t have the same kind of pressure to follow someone that’s following them. They also don’t have to worry about liking something or commenting only to have it show up in another person’s newsfeed. Teens feel the content on Instagram is higher quality and the photos are far better. In addition, adults have not flocked to Instagram and taken it over, which is essentially what happened on Facebook, so teens see it more as their own hip app.
It’s pretty common for teens to tell you they don’t understand the point of using Twitter. Of course, there’s a group at every school who are Twitter die-hards tweeting and retweeting constantly. There are three main types of Twitter users: The ones who tweet with the assumption that a employer prospect will eventually read what they are saying, the ones who use it to express themselves and complain, and the ones who look at others tweets but only post occasionally. It just doesn’t do much for teens.
This is by far one of the fastest growing apps that teens are using. Snapchat is where teens feel they can be themselves. It’s an intimate network who don’t care that their friends see the real them. You don’t worry about comments or likes. The focus is creating the story of your day. After the photo is opened photos on Snapchat are automatically deleted and that’s why teens love it.
Yik Yak is newer, and seems pretty popular with the college crowd. It focuses on the content of your posts—there are no profiles, followers, etc. and users say it’s addicting. Whatever is funny or relevant is at the top and the rest is below. While it is not yet as popular as other networks, Yik Yak is certainly a contender and users are going to grow.
Teens want different things from social media than adults do, so if you are marketing to teens you need to keep this in mind.
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